Management of Corporate Liquidity and Profitability: An Empirical study

Journal Title: International Journal of Marketing and Technology - Year 2011, Vol 1, Issue 6

Abstract

The primary aim of this paper is to investigate the relationship between Cash Conversion Cycle(Liquidity) and firms’ profitability. The analysis based on a sample of 20 Indian Automobile firms for the period 1996-2009. The results suggest that the managers can increase profitability of their firms by shortening the cash conversion cycle, accounts receivables period and inventory conversion period. The results suggest that managers can also increase the profitability of their firms by lengthening the accounts payables period. The study suggest an optimal cash conversion cycle as more accurate and comprehensive measures of liquidity analysis.

Authors and Affiliations

Dr. A. Vijayakumar

Keywords

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  • EP ID EP19349
  • DOI -
  • Views 407
  • Downloads 19

How To Cite

Dr. A. Vijayakumar (2011). Management of Corporate Liquidity and Profitability: An Empirical study. International Journal of Marketing and Technology, 1(6), -. https://europub.co.uk/articles/-A-19349