Management of digital business in the context of country’s economic development
Journal Title: Маркетинг і цифрові технології - Year 2018, Vol 2, Issue 4
Abstract
The key role of information and communication technologies in ensuring sustainable economic development of the country is identified. It is formulated and justifiably proven the hypothesis about the existence of a direct relationship between the Information and Communication Technologies Development Index, the Digital Competitiveness of the country and the Global Competitiveness Index of the country. Considering the ability of digital business to have a significant impact to the country’s economic development, the conceptual basis of digital business management (considered on the example of online retail) is proposed. It is determined the specifics of interaction between the participants of digital business in accordance with the fundamental principles of digital business management, that involve the use of appropriate tools and a portfolio of relevant methods for managing digital business.
Authors and Affiliations
Alona Natorina
Keywords
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- EP ID EP530733
- DOI 10.15276/mdt.2.4.2018.6
- Views 120
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