Management System of Construction Enterprises Marketing Activity
Journal Title: Центральноукраїнський науковий вісник. Економічні науки. - Year 2014, Vol 26, Issue
Abstract
The aim of the study is to determine the construction enterprises’ management marketing activities system, which will enhance their competitiveness in the domestic market. The construction enterprises’ management marketing activities system is a set of interrelated elements of the construction entity which functions in order to meet construction market consumers needs in the most efficient way, given the commercial interests, internal and external organizational factors. Central place in the construction enterprises’ management marketing activities system occupy mission, values and vision of the entity, which depend primarily on the needs of customers. Market research precedes the development of these elements. Organizational structure of marketing depends on the type and volume of work and services performed by construction company. Motivation function involves stimulation of marketing staff to the most efficient operation by the different methods. Completes administrative cycles in the construction enterprises’ management marketing activities system audit and control systems. This article explores the management system of construction enterprise marketing activities and its components. The model system of marketing activity of construction enterprises was worked out. The essence of the stages of construction management construction marketing activities of enterprises was considered.
Authors and Affiliations
Оlga Selezneva
Keywords
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