MANAGING INTER-FIRM COOPERATION TO IMPROVE TOURISM DESTINATIONS: A CLUSTER APPROACH
Journal Title: Problems of Management in the 21st Century - Year 2011, Vol 1, Issue 5
Abstract
The researcher examines the existence and nature of inter-firm relationships between tourism stakeholders within various Bulgarian tourist destinations and how they relate to the competitiveness of the destination. The purpose of the study is to analyze the degree of cluster relationships and their importance for the relationships and their importance for the for the strategic management of tourist destinations. In the course of the study representatives from 16 Bulgarian regions were interviewed and asked about the level of cooperation between the tourism participants. Based on this data the regions were grouped according to the level of perceived cluster collaboration, as well as according to the importance given to this cooperation. As a result, inferences about the key obstacles, as well as key factors and best practices for increased cooperation in tourist destinations can be made and can be incorporated into future development policies. The analysis indicates that the majority of the Bulgarian municipalities realizes the benefits of cluster relationships but so far have not been able or willing to extract any benefits from them. There is a need for a high profile tourist destination that can serve as an example of good strategic positioning achieved through the formation of clusters, public-private partnerships and increased inter-firm cooperation on the local level. Managing networks is an essential managerial challenge for the contemporary tourist destination. Understanding clusters, their structure, processes and development is essential to the successful strategic management of a tourist destination in the 21st century.
Authors and Affiliations
Irina Shtonova
Keywords
Related Articles
- EP ID EP32095
- DOI -
- Views 394
- Downloads 1
AN EXPONENTIAL UTILITY APPROACH TO EIGENVECTOR METHOD IN THE ANALYTIC HIERARCHY PROCESS: AN IDEA INTRO
It is crucial for a credible decision making theory to provide unique answers for the alternatives of a decision. However, different methods and algorithms devised in order to elicit true priority vectors from intuitiv...
THE QUALITY OF STUDIES: MANAGEMENT ASPECT
In recent years attention to quality of studies is not decreasing. Lots of different level and type articles have been written, books and other literature have been published. On the other hand, over the last few years d...
THE IMPACT OF CONTROL PROCESSES ON MANAGERIAL DECISION MAKING
Control and managerial decision function activities have an important share in the managerial work. The paper The Impact of Control Processes on Managerial Decision Making describes the share of managerial control and de...
EFFECT OF FRAUD RISK REDUCTION STRATEGY ON THE LEVEL OF EMPLOYEE FRAUD IN NIGERIAN PUBLIC SERVICE ORGANIZATIONS
Given the rampant headline revelations of widespread fraud perpetrated in Nigerian public service organizations in recent times, this study addresses a topical subject that commands urgent attention, understanding and...
AN UNHEARD CALL FOR BRIDGING ETHICS AND GOVERNANCE: SAVE THE PLANET
The awakening call of the twenty first century is to bring discipline in corporate behavior and attitude. The global financial crisis that gallops the whole economic system posits an unbeatable challenge before the socie...