Managing the servicescape forthe Funeral Home Industry
Journal Title: Fórum Empresarial - Year 2006, Vol 11, Issue 1
Abstract
This paper examines the complex issue of how small traditionally family owned businesses compete with larger, more sophisticated and better financed corporate run competitors. To this end we use as a case study a small service firm from the funeral industry. We explore managerial dilemmas related to making both tactical and strategic decisions about administering the physical environment in order to develop and expand a competitive advantage in an increasingly multifaceted and growing industry. Furthermore, we propose a services cape framework for managers across the funeral service industry to consider before investing limited business resources.
Authors and Affiliations
Roscoe Hightower, Jr. , Richard Brand, Brian Bourdeau
Keywords
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- EP ID EP753080
- DOI https://doi.org/10.33801/fe.v11i1.3799
- Views 12
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