MAPPING OF MANAGEMENT STRATEGIC IN IMPROVING HERBAL MEDICINE INDUSTRY COMPETITIVENESS
Journal Title: International Journal of Business Management & Research (IJBMR) - Year 2017, Vol 7, Issue 2
Abstract
Referring to the potential of natural bioresources, Indonesia has prospects in development of herbal medicine products for benefit of health, industry and tourism targeting domestic and international markets. This condition is a strategic capital in free trade era. In order to take advantage of this opportunity and momentum, it is vital prepare a management strategic in herbal medicine industry appropriately. The purpose of this study is identify all potential resources in herbal medicine, monitor technology trends, monitoring surveillance, monitor research produced and performed by a competitor as a basis for formulating management strategic. Management strategic in Improving Herbal Medicine Competitiveness through 3 main steps. The first, formulating Strategy such as identification all potential resources in herbal medicine, factual condition of herbal medicine (Strenght, Weakness, Opportunity and Threat/S-W-O-T)) by literature study (books, journals, patent documents) and field observation then were be analyzed to get extracted data. The second, implementation strategy by making map and matrix with combination SO, WO, ST, WT. The third, doing evaluation of each step that have be done. Evaluation as a control to make sure that each process done well and accurately. The results of this study is mapping management strategic in improving herbal medicine in order to competitiveness of these product is better. From methodology, the strategy divided be three steps are formulating, implementation and evaluating strategy. Formulating strategy resulted identification factual condition of herbal medicine in Indoensia; collect and analysis data production herbal medicine in Indonesia; collect data and analysis export and import of herbal medicine in the world, etc. All data extracted and were be analyzed by SWOT Analysis. This is a main data as used to determine strategy of implementation or action how to improve quality and quantity herbal medicine and also its competitiveness. Based on identification, herbal medicine condition has strenght like this : Indonesian has many spesies of herbs as used raw material and change of paradigm that treatment using herbal medicine is better than sintetic medicine because herbal medicine is easier absorbed by digest system and be kind for kidney. The Weakness of herbal medicine in Indonesia are herbal medicines as a national heritage need to be developed and preserved with a primary focus on quality and safety aspects. The efficacy of herbal medicine as an herbal remedy for this is based on empirical experience that has taken place within a period of time and generations. Application of technology in herbal medicine processing of raw materials some do not meet the standards that are determined so that the quality of herbal medicines are also less able to compete with herbal medicine from China. The opportunity are Indonesia and also other country is big market because they start to prefer herbal medicine product. Paradigm of modern human life today wants to use natural results directly included in the world of medicine (back to nature). This makes prospecting and related research for medicinal plants is growing rapidly in many parts of the world. Some products from medicinal plants has become one complementary in terms of substitution of drug use so that it becomes a lifestyle most of people. The Threat of herbal medicine development are mastering of technology (processing and quality product) and high investment in research and development from identification material, processing until application into animal and human surely. The next step, implementation strategy are combine and making matrix to utilization all potential from identification and SWOT analysis; try to get solution from all weakness and threat. From its combination and matrix will get mapping of action that expected accurately. Final step, doing evaluation to controll each action and making programs more focusly. This management strategic of Indonesian herbal medicine industry expected able to improve competitiveness in local and global level.
Authors and Affiliations
FERIANTO . S. SI, MAHARDHIKA BERLIANDALDO. SE
Keywords
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