MARKET ANALYSIS OF SERVICE WIFI-MARKETING IN UKRAINE
Journal Title: Молодий вчений - Year 2017, Vol 1, Issue 41
Abstract
The article deals with the modern tool of communication with consumers and promotion of goods or services using WiFi. The main companies that provide WiFi-marketing services in Ukraine are given, and the features of the mechanisms that they offer are analyzed. Two versions of WiFi-marketing services are allocated. The first involves the sale access to the screen of the mobile device of the target audience during the connection to the Internet. The second is to transfer the institutions of HoReCa segment set of tools that allows filling pages in social networks, to appeal personally to each visitor, as well as inform on updates and promotions through advertisements.
Authors and Affiliations
A. O. Kakodey
Keywords
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