Market Orientation in the Microfinance Industry: Related Literature
Journal Title: International Journal of Management Sciences - Year 2014, Vol 4, Issue 5
Abstract
The paper examines the concept of market orientation and how it is been applied in the microfinance sector in Ghana. The existing literature provides little understanding on implementation of the market orientation concept in the microfinance sector. This paper, therefore synthesises extant knowledge and literature on the concept and also provides a basis for future research by discussing the construct domain and also providing the antecedents in the microfinance sector. Appropriate theoretical and managerial implications are prescribed.
Authors and Affiliations
Gloria K. Q. Agyapong
Keywords
Related Articles
- EP ID EP26947
- DOI -
- Views 251
- Downloads 4
Nepotism in Impact Employee Performance Evaluation Form with Family Business
The aim of this study is to investigate the causes performance evaluation and career obstacles as a result of nepotism suffered by people working in various places. Even in the new world order despite the fact of insti...
A Systemic Application of Graph Theory in Issues of Public Administration
The Graph Theory is a branch of Discrete Mathematics that is specialized in describing various phenomena through the depiction of entities and relationships among them. The application of graphs may enhance the study o...
U.S. Policy Reforms and Solutions to Illegal Immigration
The article reviews the burdensome problem posed by the arrival in the United States of large number of refugees and migrants from countries politically unstable or with little economic opportunities. The migration pro...
Diminishing and Disappointing Role of Trade Unions in the 21st Century: The Nigerian Experience
Over the years, trade unions in Nigeria have evolved from formal to highly formal bureaucratic organizations. Although the relationship between individual members and unions still depends on a great deal upon the volunt...
The Impact of Organizational Goals on Performance Management
Organizations and economic activities has suffered the greatest set back as a result of the inability of some organizational leaders to a set a reality goal for the organization, this has led to the assertion that organ...