Marketing analysis of modern market of drug with softening and protective action

Journal Title: Фармацевтичний журнал - Year 2015, Vol 2, Issue 2

Abstract

The pharmaceutical market of dermatological preparations has up to 300 names (including all dosage forms), which is made more than 50 foreign companies, among them – 10 producers from Russia, Belarus, Estonia and 12 domestic enterprises. However, most of the assortment are imported drugs. In Ukraine there is an uneven distribution of production of dermatological drugs by their application. Therefore, marketing research of drugs provide an opportunity to identify vacant niches to fill a certain range. The aim of the work was a detailed study of drugs of D07 «Corticosteroids for use in dermatology». Materials – official sources of information about drugs registered in Ukraine. Methods: сitation, marketing, statistical and graphical. Analysis of the data of the State registration of drugs with softening and protective action, used at treatment of calluses and corns in respect of manufacturers showed that the major share of the range form the products of domestic pharmaceutical companies. The ratio of drugs trade names of domestic and foreign production is 70,6% to 29,4%. In the investigated range of drugs with the softening and protective action 59% of the total amount are ointment, 17% – creams, and 12% solutions and emulsions for topical administration. It should be noted that during the period 2007–2014 years all drugs of studied group showed an increase in average wholesale selling prices. The general trend of increasing prices can be explained by currency fluctuations and specificity of the domestic production of medicines based on the application in the production of imported substances.

Authors and Affiliations

I. M. Grubnik, I. V. Gladukh

Keywords

Related Articles

The investigation ассumulation of polyphenolic compounds in herbs of Carduus nutans L. of Ukraine flora

The study of promising plant raw materials during the growing period and development of effective modern methods of standartization are great theoretical and practical significance. The biological activity of the species...

Research of influence of pharmaceutical factors on the process of creation of pills with the operating substance of a 1 class of BSС on the example of bisoprolol fumarate

Among the diseases of population of Ukraine and world the first place is occupied by the diseases of the cardiovascular system. The evidential base of efficiency of application of b-blockers at the different forms of isc...

Historical genesis in establishment of pharmaceutical business in Ukraine in an diferens stages of its social-economic and political development. P a r t II. Study of the period 1930–1960

During the period of industrialization, which was carried out in the former USSR, where Ukraine was one of the integral part and as well as in wartime and postwar period Ukrainian pharmacy performed an important social f...

Antioxidant properties of hidazepam and amitriptyline with pain syndrome of rats

Peroxide modification of cell biostructures and functions due to the activation of free radical oxidative processes underlies the pathogenesis of a significant number of diseases different in its etiology. The ability of...

The research of anti-inflammatory activity of 5-(5-bromofuran-2-yl)-4-ethyl-1,2,4-triazole-3-thion S-derivatives

The studing of anti-inflammatory activity of the novel compounds may give rise to the using of safer and more active drugs in the treatment of diseases which are shown NSAIDs. To further study the pharmacological prope...

Download PDF file
  • EP ID EP583269
  • DOI -
  • Views 64
  • Downloads 0

How To Cite

I. M. Grubnik, I. V. Gladukh (2015). Marketing analysis of modern market of drug with softening and protective action. Фармацевтичний журнал, 2(2), 3-8. https://europub.co.uk/articles/-A-583269