Marketing and Corporate Social Responsibility of Trading Business in Southern Philippines
Journal Title: International Journal of Social Science And Human Research - Year 2024, Vol 7, Issue 03
Abstract
A well-planned and implemented marketing strategy and strong Corporate Social Responsibility programs could give any company a competitive advantage over its competitors. This research examined how the CTC Company in Southern Philippines survived and expanded the business through marketing strategies and social responsibility initiatives to their stakeholders. Secondary data from their website and annual reports were used by the researchers supported by interviews of the selected officers and employees of the company. Through offering quality products, providing outstanding customer service, and constantly innovating for the customer’s needs, the company grew bigger and expanded its business to other locations. The company used internal and external approaches to its CSR. In conclusion, the company was successful in its marketing strategies and able to sustain its Corporate Social Responsibility which led to the expansion of the business in Southern Philippines. Recommendations are: management can continue its product innovations not only to the leading products but also include those products which are less in demand, the corporation may provide job opportunities not only locally but also in international regions, and Corporate Social Responsibility should be strengthened not only in Davao and Cagayan de Oro Branches but also in other branches of CTC Company in Southern regions.
Authors and Affiliations
Mr. Herson D. Bation, Dr. Neilson D. Bation, Dr. Rustum D. Gevero, Dr. Fausto S. Abella, Dr. Wilson C. Bation
Keywords
Related Articles
- EP ID EP732163
- DOI 10.47191/ijsshr/v7-i03-33
- Views 67
- Downloads 0
Behind the Waitress Work Clothes in the House of Raminten Restaurant Indonesia
Traditional cloth is one of the cultural products. Normally, it is worn by people for a certain traditional event. However, it is worn by the waitress in a restaurant, namely the House of Raminten restaurant. Therefore,...
Employment Training in Employee Performance Improvement: SLR
Training is a concept in human resource management that includes tasks with clear instructions intended to enhance abilities. This study is aimed at finding out the impact of job training on improving employee performanc...
The Role of Leadership and Local Capital on Village Fund Management
The enactment of Law no. 6/2014 in Indonesia has raised complex issues regarding the management of Village Fund. On one hand, Village Fund (local term: Dana Desa) gives hope for a more meaningful development in the villa...
Analysis of Factors Influencing Total Retail Sales of Consumer Goods in Hainan Province, China
The total retail sales of social consumer goods is a comprehensive reflection of a country's consumption capacity, consumption structure and living standard, which is of great significance for evaluating a country's econ...
The Effect of Average Years of Schooling on GDP Per Capita Change Rate: Evidence from Malaysia
This study examines the impact of average years of schooling on the GDP per capita change rate in Malaysia, providing empirical evidence that highlights significant insights for educational policy and economic developmen...