Marketing and HR Issues in Hospitality Industry
Journal Title: PARIPEX-Indian Journal of Research - Year 2015, Vol 4, Issue 4
Abstract
The purpose of this paper is to reveal the Marketing and HR issues in Hospitality Industry in this Competitive World. We live in a marketing world the hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. The hospitality industry is a broad category of fields within the service industry that includes lodging, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers, bartenders, management, marketing, and human resources etc.). In this Globalised World Hospitality Industry facing many issues relating to Marketing and Human Resources .Marketing in the fields of Hospitality is one of cutting edge and most challenging themes of recent years. Many Hotels, Restaurants, Airlines companies, are to be done an effective marketing in terms of Advertisements in the Business Magazine, Local Newspapers, Television Etc When you make a poor hire, it can have serious consequences on morale, turnover, even profitability. Take the time to do it right the first time. Sometimes this includes investing in a good assessment program, so that you really get to see what’s going on behind the façade. Most hotel brands do not invest in pre-employment assessments; they do not realize what this lack of knowledge is costing them. Particularly if you have lots of new hire turnover, the reason is often the lack of investment in this area, Meeting HR challenges will require some effort and focus. However, using some strategies and tactics, will be working smarter, not harder
Authors and Affiliations
DR. S. PRAVEEN KUMAR
Keywords
Related Articles
- EP ID EP571537
- DOI -
- Views 86
- Downloads 0
IMPORTANCE OF FINANCIAL EDUCATION IN USING VARIOUS FINANCIAL SERVICES: SOME SELECTED BANK CUSTOMERS OF DIBRUGARH TOWN
Financial education can be defined as the process by which financial knowledge and awareness of any individual can be increased. It is observed that most of the bank customers are not using most of the financial services...
THE EFFECT OF NON-SURGICAL PHASE THERAPY ON FASTING SUGAR LEVEL IN TYPE II DIABETIC PATIENTS WITH GENERALIZED CHRONIC PERIODONTITIS
Diabetes mellitus (DM) refers to a group of common metabolic disorders that share the phenotype of hyperglycemia.(Harrison's).Clinically and genetically heterogeneous group of metabolic disorders manifested by abnormally...
CORELATION OF CD4 COUNT WITH THE CLINICORADIOLOGICAL AND MICROBIOLOGICAL PROFILE IN PATIENTS WITH HIV AND PULMONARY TUBERCULOSIS COINFECTION
Currently, about 33 million people are HIV-infected, and almost one-third are also infected with TB.[ 1,2] It is an established fact that tuberculosis is one of the commonest opportunistic infections in patients with HIV...
PROFILE OF ACINETOBACTER SPECIES IN A TERTIARY CARE HOSPITAL IN MEERUT CITY
Background: Acinetobacter are the superbugs of the hospital environment causing nosocomial infections with high mortality rates. Acinetobacter infections are often extremely difficult to treat because of their widespre...
ROLE OF BAL FLUID, BRONCHIAL BRUSH CYTOLOGY AND GUIDED FNAC IN EVALUATION OF CARCINOMA LUNG
Background : Lung cancer is currently the most frequently diagnosed major cancer in the world and most common cause of cancer mortality worldwide. Bronchoalveolar lavage (BAL), bronchial brushing and fine needle aspirati...