Marketing and HR Issues in Hospitality Industry
Journal Title: PARIPEX-Indian Journal of Research - Year 2015, Vol 4, Issue 4
Abstract
The purpose of this paper is to reveal the Marketing and HR issues in Hospitality Industry in this Competitive World. We live in a marketing world the hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. The hospitality industry is a broad category of fields within the service industry that includes lodging, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers, bartenders, management, marketing, and human resources etc.). In this Globalised World Hospitality Industry facing many issues relating to Marketing and Human Resources .Marketing in the fields of Hospitality is one of cutting edge and most challenging themes of recent years. Many Hotels, Restaurants, Airlines companies, are to be done an effective marketing in terms of Advertisements in the Business Magazine, Local Newspapers, Television Etc When you make a poor hire, it can have serious consequences on morale, turnover, even profitability. Take the time to do it right the first time. Sometimes this includes investing in a good assessment program, so that you really get to see what’s going on behind the façade. Most hotel brands do not invest in pre-employment assessments; they do not realize what this lack of knowledge is costing them. Particularly if you have lots of new hire turnover, the reason is often the lack of investment in this area, Meeting HR challenges will require some effort and focus. However, using some strategies and tactics, will be working smarter, not harder
Authors and Affiliations
DR. S. PRAVEEN KUMAR
Keywords
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