MARKETING AND MANAGEMENT IMPLEMENTATION ON MEGATRENDS IN MODERN TOURISM
Journal Title: UTMS Journal of Economics - Year 2010, Vol 1, Issue 2
Abstract
During recent five decades, remarkable growth of tourist traffic and tourist spending was recorded in the international scale so, eventually the tourist market recorded great changes. The appearance of the mega trends in the tourist market is a direct consequence of rapid expansion of the entire tourism industry and the development of global tourism supply and demand has contributed to the improvement of many tourism products customized only for needs of modern consumers. These mega trends are primarily related to: timesharing, incentive travel, and frequent user programs. As the phenomena that largely determined development of global tourism, mentioned trends are presented in this paper, mostly from the aspect of marketing and management in tourism but with special emphasis on the elements of their marketing mix (product, price, promotion and distribution).
Authors and Affiliations
Ognjen Bakic, Eva Hrabrovski-Tomic, Bela Muhi, Jelena Kovacevic
Keywords
Related Articles
- EP ID EP273571
- DOI -
- Views 167
- Downloads 0
THE NECESSITY OF LEGAL ARRANGEMENT OF UNIT-LINKED LIFE INSURANCE PRODUCTS
The rapid development of life insurance and its dissemination throughout the world, and the emergence of new types of life insurance products, in order to meet the needs of citizens, raises the question of proper legal a...
LEADING EFFECTIVE MEETINGS IN A HOSPITALITY ORGANIZATION
Today’s business environment demands of the individual manager to lead effective meetings. This is a skill which has to be studied and to be used and constantly optimized in order to keep the team focused on the goals th...
CORPORATE MOTIVES FOR PUBLIC SHARES OFFERING DURING THE FINANCIAL CRISIS
Despite greater constraints for obtaining bank loans, public shares’ offerings ceased in the SEE region since the onset of the financial crisis in 2008. With scarce IPOs and SEOs as well as debt offerings, Croatian capit...
THE INFLUENCE OF FOREIGN DIRECT INVESTMENTS ON MONTENEGRO PAYMENT BALANCE
In this work, with help of econometric analysis we will answer the question to which extent up to date foreign direct investments influenced Montenegro current account. Regression analysis brings to conclusion that if fo...
FROM GLOBAL TO INTRA-REGIONAL TOURISM
Regardless of how society has evolved, travel and tourism have had a positive development since the end of Second World War. But now it seems that the perception of risk and danger is accentuated and the tourists choose...