Marketing audit for a non-accounting company
Journal Title: Prohominum - Year 2023, Vol 5, Issue 1
Abstract
The objective of this study was to analyze the markting audit as a tool for a non-accounting company. This research is framed in the quantitative paradigm, a field research supported by a documentary review. This study focused on evaluating and analyzing several parameters considered from the commercial activity of the company, elements consulted to a sample of 49 people between microentrepreneurs and customers through the application of a survey, using descriptive statistics for the analysis of the results. It is evident that 53.1% do not have an accounting firm to do their accounting, 87.8% have received marketing audit advertising through social networks, 50% consider that the consultancy will be well received in the market. In conclusion, it is proposed to assume the marketing audit as a tool to achieve the positioning of a company in the market
Authors and Affiliations
Evelyn De La Llana Pérez, Emma Zulay Delgado Saeteros, Cesar Andrés Vaenzuela Velasco
Keywords
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- EP ID EP718968
- DOI https://doi.org/10.47606/ACVEN/PH0173
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