MARKETING CAPABILITY, BUSINESS MODEL INNOVATION QUALITY AND SMES GROWTH PERFORMANCE.
Journal Title: International Journal of Advanced Research (IJAR) - Year 2019, Vol 7, Issue 5
Abstract
This study focuses on marketing capabilities to SMEs Growth performance through Business Model Innovation Quality. Marketing capabilities have a significant positive effect on improving SMEs Growth performance through of business model innovations quality. This finding supports business model innovation quality as a mediator for improving SMEs Growth performance. This research was conducted in 250 respondents, namely SMEs that made digital sales by renewing their business models so as to have an impact on improving SME performance. Data analysis used using SEM-AMOS version 23.
Authors and Affiliations
Nina Fapari Arif , Abd. Rahman Kadir , Jusni and Abdul Razak Munir.
Keywords
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- EP ID EP601209
- DOI 10.21474/IJAR01/9138
- Views 63
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