MARKETING COMMUNICATION INSTRUMENTS OF THE UKRAINIAN WINE INDUSTRY ENTERPRISES
Journal Title: Економічні інновації - Year 2017, Vol 1, Issue 64
Abstract
The article is dedicated to the aspects of wine marketing in Ukraine. The peculiarities of marketing activity of the wine industry enterprises are determined. The list of the most used marketing communication tools of domestic companies is studied. The necessity of investigation of the possibilities of using non-standard means of promotion in the practice of Ukrainian wine-makers is emphasized.
Authors and Affiliations
N. E. Fedorova
Keywords
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- EP ID EP352540
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