MARKETING COMPETENCE OF DIRECTORS IN COMPETITIVENESS PROVISION OF VOCATIONAL TRAINING INSTITUTIONS AT THE EDUCATIONAL SERVICES MARKET
Journal Title: Науковий вісник Інституту професійно-технічної освіти НАПН України. Професійна педагогіка - Year 2019, Vol 2019, Issue 18
Abstract
The author considers the marketing approach to managing the competitiveness of the educational institution on the basis of studying the trends of the economy and the labor market, the needs and interests of consumers of educational services; he determines the criteria of competitiveness of the educational institution. It is determined that the creation of a scientific basis for the development of marketing competence of the directors is necessary for the adaptation provision of the educational proposal to the needs of the labor market, the introduction of modern information and analytical tools for the effective planning and management of vocational training institutions. The conceptual foundations of competence, systemic, adaptive, informational approaches are analyzed, which are the methodological substratum for determining the content and formation of the system of development of marketing competence of directors, search of ways to increase the efficiency of making managerial decisions on the activities and development of institutions of vocational education and training.
Authors and Affiliations
Olena Zagika
Keywords
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- EP ID EP633405
- DOI 10.32835/2223-5752.2019.18.102-108
- Views 86
- Downloads 0
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