Marketing diagnosis management of cross- border cooperation in the Carpathian Euroregion

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Marketing diagnosis management of cross- border cooperation in the Carpathian Euroregion

Journal Title: Маркетинг і цифрові технології - Year 2019, Vol 3, Issue 1

Abstract

The aim of the article. The majority of scientists to provide expert evaluation Euroregional formations about the effectiveness of their operation in cross-border space, use indirect methods of diagnosis: assessment of cross-border trade, foreign investment in the border area from neighbouring countries, the number of joint enterprises, development of border infrastructure, the effectiveness of implemented international projects, and the like. As you can see, the evaluation is mainly focused on the study of external factors of Euroregional management. However, we believe that it is necessary to investigate comprehensively through diagnosis of the internal structure in combination with external performance. Therefore, the aim of this article is to develop and test the methods of marketing diagnostics for the assessment of the functioning of Euroregional formations. The results of the analyses. For the analysis of functioning of Euroregions, we consider it necessary to elaborate the methodology of marketing management diagnostics: 1. To determine the reasons that led to form of Euroregional Association. 2. To study the mission and objectives within the European education in General and individual national parts in particular. 3. What are the expected users from the favourable development of CBC. 4. To determine the organizational structure of management of the Euroregion as a whole and the individual national parts: centralized / decentralized; isolated control / combo (from multiple participants); adenovector (1-3 areas of development) / multidimensional (more than 3). 5. Practical activities – forums, conferences, projects: whether they correspond to the objectives and areas of development? As the specific users (in%)? What is the reason to pay less attention and why? % of participation of each country (including region) in the events Carpathian Euroregion? % of participation of government bodies, local authorities, business-structures, scientific and public institutions in C for the development of CBC? SWOT analysis of territories Carpathian Euroregion; organizational structure of management meets the requirements of practical reality market cross-border environment? 6. Financial aspects of the work. Conclusions and direction for further research. Developed methodical system of marketing diagnosis proregenwald entities, provides a more accurate assessment of the modern state in relation to their impact on the development of cross-border cooperation. Thus, from the study it became clear that the problem of the functioning of the Interregional Association "Carpathian Euroregion" is that there are no market management model that is focused on horizontal multi-vector partnership system. Thus, further research should be directed towards certain types of cross-border relations of the subjects of the regional border economy.

Authors and Affiliations

Kristian Нehedosh

Keywords

EP ID EP530784
DOI 10.15276/mdt.3.1.2019.4
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