Marketing for Profit Colleges: A Case Study Of Career Education Corporation
Journal Title: International Journal of Business Marketing and Management - Year 2016, Vol 1, Issue 1
Abstract
A problem exists in small colleges due to insufficient retention and marketing strategies (American Association of Community Colleges, 2008). Small colleges in the United States provide courses for more than 11.5 million enrolled students with 41% of the students attending college courses full time and 59% of the students attending college courses part time (American Association of Community Colleges, 2008). Of the 4,146 schools in the United States, 71% are small colleges (American Association of Community Colleges, 2008). From 1997 to 2002, 27 of the nation's 1,600 private colleges announced plans to close (Zhao, 2002). The focus of this study will be one such college division that closed in December of 2009, shutting down locations in Cranston, Rhode Island, Dunn Loring, Virginia, Livingston, New Jersey, Boston, Massachusetts, Norwalk, Connecticut, New York City, Norristown, Pennsylvania, Piscataway Township, New Jersey, Melville, New York.
Authors and Affiliations
Melissa M. Martirano
Keywords
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- EP ID EP362994
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Marketing for Profit Colleges: A Case Study Of Career Education Corporation
A problem exists in small colleges due to insufficient retention and marketing strategies (American Association of Community Colleges, 2008). Small colleges in the United States provide courses for more than 11.5 million...