Marketing Management for Innovation Products like one of the Aspects in Providing the Competitive Ability for Enterprises
Journal Title: Бізнес Інформ - Year 2012, Vol 10, Issue 0
Abstract
It was elaborated the model of process marketing management innovation products with using subjects of industrial property on enterprise level. This model allows raising competitive ability for products with calculation management functions of marketing and innovation activity. It helps to define the competitive advantages and to conduct this process on the industrial level and on the level of realization innovation products with using of modern management conceptions.
Authors and Affiliations
Lesya Dzhemelinskaya
Keywords
Related Articles
- EP ID EP120437
- DOI -
- Views 57
- Downloads 0
Quality of Life as a Mechanism for Institutional Modeling of National Socio-Economic Development
The article is aimed at analyzing the socio-economic phenomenon of the quality of life from institutional positions, allowing to provide the quality of life as an organic system element of socio-economic reality and incl...
The Study of the Essence of Outsourcing Logistics Functions of Industrial Enterprises
The purpose of the article is to study the nature of outsourcing and consolidation of existing approaches to the classification of outsourcing, as well as the isolation and characterization of the main ones, taking into...
Material Resources Management at Industrial Enterprise
In the article the author considered the categorical apparatus of materials management at the industrial enterprise, generalized definition of "material resources", proposed a definition of " materials management ", and...
Specific Features of Implementing Innovations into Activities of Agricultural Enterprises
The article is aimed to study the features of implementing innovations in all areas of activity of domestic agricultural enterprises. The essence of the concept of «innovation» in the agriculture has been disclosed, feat...
Parametric Stability Control of Socio-economic Systems
This paper proposes a method of parametric dynamic stability control of socio-economic systems. It was noted that the effective functioning of the socio-economic systems depends on their sustainable development. The prob...