MARKETING MANAGEMENT IN AGRICULTURAL PRODUCTION
Journal Title: Економіка та суспільство - Year 2017, Vol 8, Issue
Abstract
In this article, we determined the peculiarities of Ukrainian agricultural enterprises in modern conditions. Proposed definition of «agricultural marketing». Described the marketing mix for the development of vegetable growing – is one of the sectors of agricultural production. It was considered a policy of product, price, place, communication; They will provide the requirements of consumers and development of manufacturers.
Authors and Affiliations
М. О. Гоменюк
Keywords
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