Marketing manager to develop tourism in Kermanshah city
Journal Title: Scientific Journal of Review - Year 2014, Vol 3, Issue 4
Abstract
Currently, tourism is one of the key strategies for regional development by many governments (states), is taken into consideration, which utilizes appropriate management, have been able to use the proceeds. One of the tools used in the management of the marketing structure is appropriate that this matter can be done with different tools. This method, based on the method of analysis - descriptive and utilizes available resources inside and outside, and the use of factor analysis and cluster models, using spss software is to review the information and marketing, has been in the field of tourism in Kermanshah. Based on the results of this study, it was estimated that, among the Persians, the best marketing tool primarily for marketing, national media, namely television, with a rate of 0.881259 weight plays an important role in the game, and can responsible for tourism development due to Kermanshah, and on the other hand, the next step in my opinion is more important than the first, mouth to mouth marketing is that it requires the provision of facilities, services and tourism infrastructure, in order to create Sweet Memories and a memorial, in the minds of tourists to invite friends, and others to visit the area, which is the best data structure, look for other important information such as the television and the web site
Authors and Affiliations
E. T. Sadat*| Department of Human Resources Management, Shakhespajouh Institute, Isfahan, IRAN., P. Akbari| Department of Management, Payame Noor University, I.R. of IRAN., K. Nazari| Department of Management, Payame Noor University, I.R. of IRAN.
Keywords
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- EP ID EP106
- DOI 10.14196/sjr.v3i4.1326
- Views 606
- Downloads 42
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