MARKETING MIX AND MARKETING ENVIRONMENT OF A SPORT ORGANIZATION
Journal Title: Sport Mont - Year 2008, Vol 0, Issue 15
Abstract
This pa per analyses the ba sic ele ments of mar ke ting (so cal led mo del 5P): product, pri ce, di stri bu tion, pro mo tion and staff as the main parts of mar ke ting mix. It de fi - nes what can be an ob ject of sa le in terms of sport ac ti vity. Then, how the pri ce is for med, what are the ways to sell the pro duct, ac ti vity con cer ning pro duct pro mo tion as well as ac ti vity and ser vi ce of the staff who are cu sto mer ori en ted.
Authors and Affiliations
Nebojša Maksimović, Radenko Matić, Svetlana Mihić
Keywords
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