Marketing Organ Donation in Universities: A Literature Review
Journal Title: GATR Global Journal of Business & Social Science Review - Year 2015, Vol 3, Issue 3
Abstract
Objective - The objective of this paper is to review university organ donation campaign in foreign universities and determine the potential strategies that could be adopted by our universities. Methodology/Technique - This paper is using systematic literature review to select past articles that met the inclusion criteria. Findings - From the review articles, the authors suggested a proposed framework for organ donation campaign to be applied and tested in Malaysian universities Novelty - This paper attempts to contribute to the literature by developing a framework for organ donation campaign in local universities. In addition, the paper also gives insight to the Organ Procurement Officers (OPOs) in designing organ donation campaign in local universities.
Authors and Affiliations
Sharifah Nurafizah Syed Annuar, Stephen Laison Sondoh Jr, Andreas Totu
Keywords
Related Articles
- EP ID EP185013
- DOI -
- Views 152
- Downloads 0
Development and Validation Process of an Innovative Instrument to Assess Perception of Research University Image
Objective - This paper reports the development of an innovative scale to measure the perceived brand image of Research University among postgraduate students. Methodology/Technique - Based on an exploratory qualitative...
Analysis of External Environmental Forces and Company Resources Its Influence on Strategic Orientation, Absorptive Capability and Value Creation and Their Implication on Business Performance: A Survey on Courier Services Companies in Indonesia
Objective – Explore the data and information on External Environmental Forces and Company Resources on Strategic Orientation, Absorptive Capability, Value Creation and their implication on Business Performance of courier...
Comparative Study Dynamics of Psychology of Pencak Silat Groups (Iks.Pi Kera Sakti, Persaudaraan Setia Hati Terate, Dan Pagarnusa)
Indonesia as a country that offers a wide range of diversity offers its own uniqueness. But unfortunately the diversity it also has the potential for conflict ( Rahardjo , 2010) . Not only the conflict between cultures a...
The Composite of Students' Characteristic and Cognitive Dimension in Vocational Education
Objective- This study conducted to identify how learning styles influenced students' academic achievement based on cognitive dimension and vocational elements in Building Construction involving the students and teachers...
Relationship between Macroeconomic Variables and Net Asset Value (NAV) of Islamic Equity Unit Trust Funds: Cointegration Evidence from Malaysian Unit Trust Industry
Objective - Even though the unit trust industry witnessed high growth in portfolios size, performances and regulations, however, there is still insufficient understanding of various aspects of the industry such as the la...