Marketing physical education as an element of social society (socio-philosophical analysis)
Journal Title: Slobozans`kij Naukovo-Sportivnij Visnik [Slobozhanskyi Herald of Science and Sport] - Year 2013, Vol 0, Issue 2
Abstract
System of physical culture and sport is considered as part of awareness-raising process. Investigated the relevance of student-centered and anthropocentric marketing approaches to physical education. Clarify the role of student-centered marketing methods in physical education aimed at a person and maximum individualization. Also in the article the conditions intensify the demand for services in the field of physical culture and sports. Emphasized that the high axiological importance of physical education and sport is the basis of marketing because its success is based on the existing system of values in society and is associated with positive secondary values. Examines the current state of the problems of physical culture and sport in Ukraine, with numerous negative consequences associated with a decline in physical fitness of the population. The paper analyzes the motivational core sports and sports activities, a focus on healthy living. Substantiates the value of marketing in the organization of sports and sport.
Authors and Affiliations
Razumovskiy S. | Харківська державна академія фізичної культури
Keywords
Related Articles
- EP ID EP4100
- DOI -
- Views 359
- Downloads 17
Injures of insertion apparatus of vertebral bodies at different terms of motive activity
On experimental material by methods, macro- and microscopes’ are investigational changes of areas of fastening of fibrotic ring intervertebral a disk to vertebrae bodies apophyges’ in the conditions of hypokinesia and hy...
Factors determining the functional status cardiorespiratory system athletes, specializing in cyclic sports
Рresents the results of factor analysis of cardiorespiratory system of cyclic sports athletes in the preparatory and competitive periods of preparation. For the research methods employed: rheography, heart rate variabili...
Evaluation of the level of development of sport tourism China and Europe
Purpose: to evaluate the level of development of sport tourism China and Europe. Material and Methods: analysis and generalization of literature and electronic sources, official web-sites. Results: a significant increase...
A set of professional working ability indicators of military operators
Purpose: determination of indicators of professional work capacity and their impact on the success of professional activity of military operators in the cycle of alert duty. Material & Methods: indicators of the professi...
Health-improving action effects of the system of P. K. Ivanov and Breathing Technique on the method of K. P. Buteyko for people of different age (from the long-term experience of the author)
Purpose: estimate efficiency of using of the system of Porfiry Ivanov and Breathing Technique on the method of K. P. Buteyko in health promotion for people of different age and physical condition. Material & Methods: the...