MARKETING POLICY OF COMMUNICATIONS AS A SOURCE OF CONSUMER VIEWS FORMATION
Journal Title: Інфраструктура ринку - Year 2018, Vol 21, Issue
Abstract
The article deals with the problems of marketing policy of communications at the enterprise and the complex of events that the enterprise uses to inform, persuade, remind and form the views of the consumer on the product (service) and the image of the enterprise.
Authors and Affiliations
A. S. Pinchuk
Keywords
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- EP ID EP656577
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