MARKETING RESEARCH BASED ON THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES
Journal Title: Економіка: реалії часу - Year 2015, Vol 4, Issue 20
Abstract
The article discusses the reasons for reducing the effectiveness of traditional methods of marketing research. Highlighted the attributes and functions of social networks in conducting marketing surveys. The possibilities of technology and the algorithm Big Data in the study and analysis of semi-structured and unstructured data. The methods of data processing when working with large databases. The necessity of the use of modern methods of marketing research based on information technologies in enterprises.
Authors and Affiliations
Tetiana Oklander
Keywords
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