Marketing Research in India: A Scientometrics Study
Journal Title: Webology - Year 2019, Vol 16, Issue 1
Abstract
Analyses the Indian publications output in marketing research during 1990-2018 on several parameters including contribution and citation impact of most productive countries, India’s overall contribution, its growth pattern, citation impact, the share of international collaboration, identification of significant participating countries in India’s international collaboration, most productivity and impact of leading Indian institutions and authors. The Web of Science citation database has been used to retrieve the data for 28 years (1990 - 2018) by searching the keywords “Marketing Research” in combined Title, Abstract and Keywords field. The World output 55,466 and the Indian publications output in marketing research consisted of 633 papers during 1990–2018 and which increased from 261 papers in 2008 to 969 papers in 2016, which decreased from 652 during 2017 & 318 during to 2018. The share of Indian overall marketing research was 11.56 percent during 2003-12, which increased from 10.43 percent during 2003-07 to 12.18 percent during 2008-12. Indian research out put on marketing research is quite low in the global context.
Authors and Affiliations
Chaman Sab, Dharani Kumar Parashappa and Balabhim Sankrappa Biradar
Keywords
Related Articles
- EP ID EP687812
- DOI 10.14704/WEB/V16I2/a197
- Views 217
- Downloads 0
Metadata and the Web
The rapid increase in the number and variety of resources on the World Wide Web has made the problem of resource description and discovery central to discussions about the efficiency and evolution of this medium. The ina...
American libraries and the Internet: The social construction of Web appropriation and use
One can hardly find any aspect of human life that has not been affected one way or another by the Internet. Most of the Internet’s impact is because of the changes it has brought about in the areas of communication and...
Digital preservation of cultural heritage collection: Among libraries of India and Iran: A comparative study. Leili Seifi, & C.P. Ramasesh. Koln, Germany: LAP Lambert Academic Publishing,
Digital libraries universally have emerged in two ways. One, they are born digital (also known as electronic resource). Two, they are converted to become digital-by scanning or other data capturing techniques –from print...
Digital Era in the Kingdom of Saudi Arabia: Novel Strategies of the Telecom Service Providers Companies
A revolution in wireless communication began in the first decade of the 20th century with the pioneering developments in radio communications by Guglielmo Marconi, who won the Nobel Prize in Physics in 1909. Other highly...
Bibliometric analysis of the 'Electronic Library' journal (2000-2010)
This study aims to present a bibliometric analysis of the Electronic Library journal, the aim being to offer a summary of research activity in library and information science and characterize its most important aspects....