Abstract

Actuality of such type of entrepreneurial activity as Mobile coffee shop is investigational in this article, attitude of consumers is analysed toward such method of sale of coffee, as a coffee shop on wheels. The analysis of problems and possibilities is conducted on the basis of research of factors of market environment. The special attention was spared to the market of sale and competitors analysis, for more advantageous location of mobile coffee shop, and receipt of the desired income in maximally short spaces. Because 100 persons took part in the social questioning, it was analysed following: as consumers have coffee often; aim with that consumers have coffee. In this article problems were expounded and possibilities that give different factors macro are presented – marketing environment. It was studied, that at opening a mobile cafe there can be quite a bit limitations it is necessary to pay attention on that: outside sanitary – epidemiology service, fire service, to the technical rules and norms. During researches many questions were put, answers for that I will help to be correctly determined with new service. On an example: what middle age of consumers of coffee, whether the site of coffee shop a comfort for consumers, acceptable to the consumers borders of prices, what trade mark of coffee consumers give preference, whether are attractive for the consumer of action and discount on coffee, in what daypart the most animated consumption of coffee. On the basis of the higher expounded analysis it was certain following, that consumers mostly are working and students, by age 25 from 18 to, therefore marketing communications first of all must be sent to them. People of this age category are active users the internet, on it, advertisement it is possible, and it is needed to place there. Mostly consumers visit such social networks as VK, Instagram and Schoolmates. These social networks are comfortable not only for a commonunication but also for placing of advertisement. A price is varied depending on the type of drink, volume of glass, and possible additions to drink (creams, zephyr, syrup).

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