MARKETING STRATEGIES AS A PREREQUISITE OF THE NEED FOR RESEARCH AND ENSURING COMPETITIVENESS OF ENTERPRISES
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 6
Abstract
In the conditions of a market economy, for each enterprise, the issue of creating, maintaining and strengthening competitive positions in the long term is particularly acute, which in itself is impossible without working out a development strategy and its effective implementation. Today, the work of domestic enterprises requires reasonable rational actions, since not only the external environment, but also the enterprises themselves are significantly changed under the influence of time and circumstances. There is a need to justify such a marketing strategy so that the products of enterprises fully meet the demand in the market, which means that their strategic and production programs are maximally adapted to the wishes and expectations of actual and potential consumers. The use of a marketing management system will ensure the rational management of production and sales activities, which will contribute to the development of long-term market relations, and, above all, will ensure that the market is oriented towards consumer demand.
Authors and Affiliations
V. V. Skrypnyk
Keywords
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