MARKETING STRATEGIES IN PUBLIC INSTITUTIONS – FASHION OR NECESSITY?
Journal Title: Challenges of the Knowledge Society - Year 2011, Vol 1, Issue 0
Abstract
The marketing strategy, as core of the marketing policy, in the contemporary society and in the public institution, becomes a necessity not just a fashion. We undertake to reinforce this statement by arguments and to outline the specificity of the marketing strategy in the public institution of the modern society. Although public institutions are created and supported only if there is a large amount of social needs to be met during a certain period of time, the adoption of adequate marketing strategies and tactics is a must in order to achieve their efficiency.
Authors and Affiliations
SICA STANCIU
Keywords
Related Articles
- EP ID EP104143
- DOI -
- Views 132
- Downloads 0
EMERGING CAPITAL MARKETS: OPPORTUNITIES AND LIMITS
This theoretical study examines the concept of emerging capital markets in Europe from the border between certain opportunities and limits. The financial architecture of emerging capital markets has certain characteristi...
THE JURIDICAL REGIME OF SANCTIONING THE PERFORMANCE OF AN ACTIVITY FOR THE BENEFIT OF THE COMMUNITY
The sanctioning of performing an activity for the benefit of the community is always established alternately with the fine or penalty and certain deeds that constitute contraventions are sanctioned. This sanction may be...
THEORETICAL AND PRACTICAL CONSIDERATIONS ON THE EXECUTION OF THE LEASING CONTRACT IN ROMANIA
Leasing contract: the present study was made with the scope to underline the ambiguity and the controversies between the national laws and the international norms which govern this type of contract, which is so widely us...
PRIVATE LAW EFFECTS OF THE NON-RECOGNITION OF STATES' EXISTENCE AND TERRITORIAL CHANGES
The study presents an outline of the effects in private law (including private international law) of the non-recognition of a state or a change of territory. Specifically, it addresses the question of what measures can a...
CONSIDERATIONS REGARDING THE NORMATIVE DIMENSION OF THE JUDICIAL RESPONSIBILITY
The judicial responsibility, understood as an assembly of rules and obligations which are born by committing an illicit fact, can be taken only under the condition of the judicial responsibility. Knowing that the basis o...