MARKETING STRATEGIES IN THE VILLAGE OPAK GAMBIR ADITYA SUKOANYAR DISTRICT DISTRICT KEDIRI VIEWED FROM MOJO BUSINESS ETHICS ISLAM
Journal Title: Educational Research International - Year 2017, Vol 6, Issue 2
Abstract
Opaque company of Gambir Aditya is a company owned by a Muslim. Businesspersons Muslim should have a framework of strong business ethics, so that it can deliver business activities that are comfortable and blessing. Sales is the main purpose of a business in order to achieve and succeed as expected. It bermaksut to know the ways of the company Opaque Gambir subdistrict Sukoanyar Aditya Village Mojo Kediri in marketing their products when viewed from the Islamic Business Ethics. This study uses qualitative research methods are the primary data source research obtained from interviews, the rest is additional data such as documents. Methods of data collection using interviews, observation, and documentation. Data analysis was done in three ways, namely: simplification of data, test data, and drawing conclusions. The study concluded that the company's position in marketing their products in the market, able to set goals and objectives expected to be achieved with a certain profit level. Aditya companies use marketing mix, such as: the product produced by the company (product) strategy of product sales price (price), product marketing strategy (promotion). In this stage the company Opaque Gambir Aditya Village Sukoanyar District of Mojo Kediri regarding marketing strategies authors use Business Ethics Islam, among others, the product must be lawful and thayyib and can satisfy the public, the price should be measured by the purchasing power of the people as well as a tool kompetitis healthy, companies in terms of distribution should be quick and timely, used as a promotional appeal to consumer goods. Opaque company of Gambir Aditya must still put forward the principles of sharia in marketing their products in order to keep the business carried on Allah SWT blessed.
Authors and Affiliations
Siti Nur Mahmudah, Tika Widiastuti
Keywords
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