Marketing strategies of Patanjali Ayurved (FMCG) in present market scenario
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 6
Abstract
India is one of the biggest developing business sector with an aggregate populace over one billion. After post-progression the nearness of MNC indicating extraordinary rivalry among organizations for their item. They are accompanying new items to pull in clients. In such a ferocious rivalry period organizations are accompanying separated and imaginative items to pick up piece of the overall industry. Around 73 percent of the populace lives in rustic territory while rest 28 percent in urban agglomerations. Since the real Indian populace lives in provincial zone so there is a need to supplant conventional urban system with imaginative country methodology. The present paper endeavor to talk about the part of creative promoting and marketing strategies in the market and it's effect on clients. Multinational enterprises (MNEs) are increasing their presence in the lives of more and more consumers as companies seek to expand and promote their products to a still wider range of markets globally. As markets change and develop, so does the strategy used to enter them, and companies must be able to choose the correct way to enter markets in order to remain competitive.
Authors and Affiliations
Dr. Mukesh Sahu
Keywords
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