MARKETING STRATEGY AS MECHANISM OF EFFECTIVE CORPORATIVE MANGEMENT
Journal Title: Knowledge International Journal - Year 2018, Vol 26, Issue 1
Abstract
This report addresses the issues of dynamically changing marketing mechanisms as opportunities for increasing corporate efficiency. Changes are notable in business conceptions, as well as in methods and means of business activities. In conditions of dynamic changing business environment it is much easier to adapt production of merchandise and services, than selling it on the market. If the world is deprived of interaction possibilities, that would create impractical ideas. Those ideas would have use just in marking empty creators wandering of those who don’t have a clue about marketing practice. But in the age of interactive activities it became reality. They came out of the blue and rules of the game have changed. Interactive technologies created two basically different conclusions of business as whole. From one side there is faster and easier information access, that consumers receive, which created “massization” of products and lower level of profit. For clients it is wonderful thing, but companies discovered another context of interactive opportunities – size of profit will bend, and loyal clients will be harder to discover. Success on the market will be reserved for creative, insistent and smart companies, because today “not the big fish eat smaller one, but fast fish eat slower one”.
Authors and Affiliations
Sasa Djordjevic
Keywords
Related Articles
- EP ID EP50050
- DOI -
- Views 280
- Downloads 0
MODERN INTERNATIONAL RELATIONS AND CHARACTERISTICS OF MODERN ARMIES
Through contemporary international relations, a strategic environment is created that directly and to a large extent affects the organization and development of the security sector, and therefore the armed forces as well...
IMPROVEMENT OF HIGHER EDUCATION AS A FACTOR OF COMPETITIVENESS IN SERBIA
Knowledge and innovation are a key resource of modern economies in the era of the knowledge economy. A system that generates a high level of knowledge and the possibility of transforming it into innovation is the higher...
PROACTIVE EDUCATIONAL ENVIRONMENT FOR LEARNING ACTIVITY AT THE STUDENTS - FUTURE PEDAGOGISTS
Modern times provide modern environment. It calls out the necessity of modern educational environment that can answer the challenges. Challenges provoke changes, activity and new vision for transformation. The proactive...
TEACHING GRAMMAR IN ESP CLASSES
English for Specific purposes is a widely used branch of linguistics which is taught as separate subject in different schools and universities. It is known with the abbreviation ESP. Much is known about ESP generally, bu...
THE IMPACT OF FOREIGN DIRECT INVESTMENT ON ECONOMIC GROWTH THE CASE STUDY OF THE REPUBLIC OF MACEDONIA
The inflow of foreign direct investment (FDI) is considered to be the main driving force of transition countries and an important driver of growth and technology transfer. Given that foreign firms are setting up product...