Marketing Strategy for Indonesian Law Firms to Attract Multinational and Foreign Clients (USLS Law Firm)
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 06
Abstract
The objective of this research is to develop an effective marketing strategy for USLS Law Firm, a local Indonesian law firm, aiming to penetrate multinational and foreign markets. As the legal industry in Indonesia becomes increasingly competitive, with numerous local law firms establishing international affiliations, USLS Law Firm faces the challenge of enhancing its global presence. This study adopts a comprehensive research methodology, including VRIO, STP Model, Marketing Mix, Business Model Canvas, Competitor Analysis, Customer Analysis, PESTEL, and Porter 5 Forces, and in-depth interviews with USLS Law Firm’s clients and multinational companies. The research proposes several marketing strategies recommendations for USLS Law Firm. These include forming strategic partnerships with reputable international law firms, enhancing training and development programs for junior lawyers, adopting advanced technologies, targeting specific international markets, revising pricing strategies, improving office infrastructure, and strengthening marketing channels through Integrated Marketing Communication (IMC). Additionally, the importance of cultural sensitivity training is emphasized to improve client relationships and service delivery. By implementing these strategies, USLS Law Firm can achieve sustainable growth and maintain its reputation for delivering high-quality legal services, not only for local market, but also multinational and foreign markets.
Authors and Affiliations
Ferin Chairysa, Satya Aditya Wibowo,
Keywords
Related Articles
- EP ID EP739011
- DOI 10.47191/ijcsrr/V7-i6-94
- Views 25
- Downloads 0
Integrated Marketing Communication Strategy to Increase Brand Equity of BPJS Kesehatan
BPJS Kesehatan, the implementing body of the JKN Programme, is confronted with the challenge of maintaining program sustainability due to a significant number of inactive participants in the PBPU segment, a situation pri...
Extended Spectrum β-Lactamase: Tackling Antibiotic Resistance and Overcoming Treatment Challenges
Antibiotics, also known as antibacterials, kill or inhibit bacterial growth but are ineffective against viruses, fungi, or parasites, often leading to misuse. They are categorized by molecular structure, mode of action,...
Quality Service of The Online Integrated Referral Information System in The Emergency Department of RSUD Bahteramas Southeast Sulawesi Province
The Integrated Referral System (Sisrute) is important in the referral system for patients who need emergency services. This study aims to determine the quality of the Sisrute IGD service at Bahteramas Hospital through qu...
Identify Issues That Influence Customer Satisfaction Using Sentiment Analysis and Topic Modeling
The development of internet users in Indonesia continues to increase over time, this makes customers comfortable with digital transactions. Trinusa Travelindo Company or better known as Traveloka, which is engaged in the...
Estimation of Polyphenol and Antioxidant Content from Papaya (Carica papaya) and Mango (Mangifera indica) Seed, Peel and Leaves
Papaya (Carica papaya) and mango (Mangifera indica) are two tropical fruits which are widely known for their rich nutritional properties and various health benefits. Papaya belongs to family Caricaceae which has its orig...