MARKETING STRATEGY FOR ROMANIAN WINES
Journal Title: Natural Resources and Sustainable Development - Year 2013, Vol 3, Issue 1
Abstract
In a world where globalization is a favorite topic of discussion, diversification of production, services development, perfecting distribution systems and marketing are all tools to constantly challenging consumer and his behavior. Under these circumstances, wine production and its sale can no longer be done randomly, but according to a well established strategy. Building of a brand in modern trade is a case of competitiveness. Brand is considered an intangible asset, being a neofactor in the global trade development. The market brands are evaluated by an international agency, Brand Asset Valuator.
Authors and Affiliations
Dorin Popa
Keywords
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