Marketing Strategy : Importance & Process
Journal Title: Journal Global Values A Peer Reviewed International Journal - Year 2018, Vol 0, Issue 2
Abstract
Marketing strategy signifies a significant element of success for organizations. Implementing an effective marketing strategy is equally important as theorising, conceptualizing and constructing it. To attain the goals set to achieve maximum marketing capabilities, firms use various resources. The two basic features of marketing strategy are planning & implementation. There is a direct relationship of a well planned and executed marketing strategy on organizational performance. This research paper tries to chart out the value of marketing strategy to achieve a business’s marketing goals and the process involved in planning and executing a good marketing strategy. In order to help businesses from committing blunders like overlapping of short term and long term marketing goals, implementing a good marketing plan but ending up with confused brand image and so on, it becomes necessary to strategize on marketing plans beforehand. The study aims to help marketers and businesses to understand the importance of marketing strategy and achieve their marketing goals with better planning and execution.
Authors and Affiliations
Dr. S. K. Aggarwal, chetna .
Keywords
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