MARKETING STRATEGY IN SPORTS SPONSORSHIP
Journal Title: Sport Mont - Year 2012, Vol 0, Issue 34
Abstract
Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the financial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive influence of sponsorship over sports development has been achieved through properly selected elements of sports strateg.
Authors and Affiliations
Srećko Novaković
Keywords
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