Marketing strategy in the sphere of services of the Republic of Uzbekistan: methodological aspect
Journal Title: Бюллетень науки и практики - Year 2018, Vol 4, Issue 4
Abstract
This paper reviews the methodological aspects of shaping marketing strategy in the service sector. In addition, in order to classify the main types of marketing, there has been provided with a review of theoretical and empirical literature on the subject. The review has shown that there are a vast variety of factors such as social environment, market constraints, people’s behaviour, time perspective, managers’ focus, market structure, the degree of societies advancement, and etc. which can influence on shaping marketing strategy.
Authors and Affiliations
M. Ziyayeva
Keywords
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- EP ID EP483234
- DOI 10.5281/zenodo.1218437
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