MARKETING STRATEGY OF BRAND PROMOTION OF THE RURAL TERRITORIES OF THE SOUTHERN REGION
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 17, Issue 2
Abstract
The article taken into account the author's understanding of the relationship between conceptual constructs «territory marketing» and «territory branding», as well as «marketing strategy» and «brand promotion strategy for territories». The marketing paradigm of branding of rural territories has been formed. The stages of promotion of the territorial brand are determined. The tools for branding rural territories of the Southern region are presented. The main measurements of the brand value of territories are presented. A typology of brand projects rural territories of the Southern region was carried out and their conformity to local places of rural space was determined.
Authors and Affiliations
I. O. Pavlova
Keywords
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