The article deals with the essence content and features of the development and implementation of marketing strategy at food industry enterprises in the context of strengthening European integration. The specifics of the industry are considered which determinately affects the content technology of development and implementation of marketing strategy both at the industry level and at the level of the individual enterprise. A set of factors is considered the nature and composition of which depends on the choice and implementation of a particular marketing strategy and the impact of which makes it unique to each enterprise. The algorithm of formation of marketing strategy of enterprises of the food industry in the conditions of integration intensification is offered.