MARKETING STRATEGY OF SPONSORSHIP IN SPORT
Journal Title: Sport Mont - Year 2008, Vol 0, Issue 15
Abstract
The pa per outli nes the pre pa ra tion of spon sor ship of fer in sport. Ana li ti cally, each pha se in pre pa ra tion for spon sor ship of fer has been ana li sed step by step as well as all ne ces sary ac ti ons that mar ke ting te am un der ta kes du ring the re a li sa tion and when the spon sor ship pro gram is fi nis hed.
Authors and Affiliations
Nebojša Maksimović, Radenko Matić, Svetlana Mihić
Keywords
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