Marketing Strategy Using new wave Marketing Approach to Increase Customer Loyalty in Cement Industry (Dynamix Case)
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 05
Abstract
Cement Industry is becoming more dynamic; a decade ago, market conditions were still very ideal, with demand and production in balance, but the presence of new entrants tightened competition, forcing Dynamix to survive in the face of an attack from low-cost cement products This study was conducted to determine what can be done to preserve and boost sales through effective marketing strategy and a focus on customers. The investigation began by examining the market’s dynamic competition and evaluating Dynamix’s strengths and weaknesses, as well as potential risks posed by competitors or emerging market segments in Indonesia. The presentation is carried out in a systematic and detailed manner to offer recommendations that meet the needs of facing against competitors. To gain a comprehensive understanding, a study approach was used that included both quantitative and qualitative analysis to investigate the stages of the customer’s decision-making process when choosing which product to use. The study also examines literature on marketing strategy, using the most recent techniques as a reference, where the theory has been applied by various companies. Having the right theoretical framework will be one of the main base foundations in providing insight and perspectives to build the most effective marketing plan. With this research, it is hopes to contribute Dynamix journey to meeting future challenges by implementing the explained strategy of focusing on target customers through recommended activities in terms of communication material selection and marketing activities. Hopefully, this study will be able to make Dynamix the leading cement brand in Indonesia.
Authors and Affiliations
Yopi Kiswanto, Prawira Fajarindra Belgiawan, Satya Aditya Wibowo,
Keywords
Related Articles
- EP ID EP735939
- DOI 10.47191/ijcsrr/V7-i5-103
- Views 34
- Downloads 0
The Role of Democratic Transformational Leadership Style in Supporting Clan Organizational Culture
Leadership plays a critical role in achieving organizational success and shaping its culture. This paper investigates the role of leadership in shaping organizational culture, specifically within a leading automotive dea...
Unraveling the Dynamics of Social Media Engagement and Activism among Far Eastern University Students: A Demographic and Attitudinal Analysis
As multiple generations continue to engage in social media and activists, the researchers saw this as an opportunity to influence change. This study explored how technology, particularly social media platforms, helps sha...
The Effectiveness of Deep Breathing Exercise Therapy on Oxygen Saturation among Patients with Ischemic Stroke
Ischemic stroke is an abnormality of central nervous system function in which blood flow decreases significantly, causing hypoxia. This systemic hypoxemia should be avoided; therefore oxygen saturation is monitored in th...
Strategic plan for OmniScripts Deployments and Activation in Vlocity Packages
Vlocity Package deployment involves careful consideration of core concepts, OmniScripts, Vlocity architecture and a clear plan to the CICD pipelines and workflows. Vlocity packages have many essential tools to offer for...
Analysis of Key Indicators for Reach, Act, Convert, and Engage (RACE) in Social Media Platforms for B2B Companies in Indonesia Using the AHP Method
B2B marketing involves the sale of products or services between companies, utilizing strategies at the corporate level. In this context, information plays a critical role and has evolved to adapt to modern times. Digital...