MARKETING STUDIES OF CONSUMERS’ BEHAVIOUR DURING THEIR PROFESSIONAL SELF-DETERMINATION
Journal Title: Приазовський економічний вісник - Year 2018, Vol 2, Issue 7
Abstract
The article has defined the main motivational factors and values of the behaviour of consumers of educational services in the region, which formed the basis of marketing research. A questionnaire and a marketing research program have been formed to identify the priority patterns of consumer behaviour in the course of professional self-determination. In accordance with the received models of behaviour, educational market institutions are offered measures and directions of marketing activities aimed at harmonization of educational services for the needs of end users in the framework of their professional identity.
Authors and Affiliations
O. V. Havrylets
Keywords
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- EP ID EP501588
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