MARKETING TACTICS ADOPTED BY BANKING SECTOR IN NCR
Journal Title: World Journal of Engineering Research and Technology - Year 2018, Vol 4, Issue 1
Abstract
Mutual funds provide a platform to invest in the market with the guidance of Asset management companies. They are not an alternate option to stocks and bonds but pool money of investors and then invest that into different money market securities. The varied options available for investors can be overwhelming at times. The objective of the research was to find how many customers of HDFC Bank were looking for an investment plan, how much they were aware about Mutual Funds and were they looking to invest in the same. It also aims to find the various aspects that an investor sees before investing in Mutual Funds. The findings of the projects were that majority of the customers weren’t completely aware about Mutual Funds. They preferred the classic Term Deposits (FD and RD) over market investment plans as they considered them safe.
Authors and Affiliations
Dr. Aparna Prashant Goyal
Keywords
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