Marketing Trends in the Online Retailing of Books in Romania
Journal Title: International Conference on Marketing and Business Development - Year 2015, Vol 0, Issue 1
Abstract
The goal of the research presented in this paper is to identify the marketing trends in the online retailing of books on the Romanian market. The main objectives of the research refer to the exploration of the present trends relative to: (i) book reading in Romania; (ii) online purchasing of books in Romania; (iii) types of online retailers on the market of books; (iv) marketing strategies of the different operators involved in the online retailing of books; (v) performance metrics of the companies involved in the online retailing of books. The research design is exploratory. Based on the research findings, recommendations for the future development of the marketing strategies in the online retailing of books in Romania are envisaged. While there are previous studies relative to the book market in this country, the perspective of e-commerce and social media was rather unaddressed. Thus, the distinctive contribution of the paper consists in the fact that it is among the first to approach the marketing trends in the online retailing of books.
Authors and Affiliations
Carmen Balan
Keywords
Related Articles
- EP ID EP269903
- DOI -
- Views 61
- Downloads 0
Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviour
In a dynamic economic environment marked by rapid evolution of new technologies and communication, new challenges have appeared for marketers. Traditional marketing tools have partially lost their efficiency, therefore i...
The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments
Music variables affect consumer behaviour. This paper presents the current state of knowledge of the effects of music on consumers in retailing and service environments, showcasing the results of relevant studies that ha...
Typology of Polish Consumers in Regard to their Sustainable Behaviour
The article discusses some aspects of the theoretical and methodological problems of measurement and analysis of sustainable consumer behaviour in Polish conditions. It makes an attempt to identify consumer groups repres...
Parametrization of the Personnel Function – Possibilities and Limitations
The aim of this article is to define parametrization as a category facilitating diagnosis and development of HR processes, and to indicate the possibilities and limitations of its usage. The theoretical part of the artic...
Marketing Trends in the Online Retailing of Books in Romania
The goal of the research presented in this paper is to identify the marketing trends in the online retailing of books on the Romanian market. The main objectives of the research refer to the exploration of the present tr...