Маркетингові інноваційні комунікаційні складові функціонування міжнародних логістичних систем
Journal Title: Вісник Дніпропетровського університету.Світове господарство і міжнародні економічні відносини - Year 2018, Vol 26, Issue 10
Abstract
The article is devoted to the improvement of theoretical and methodical principles of marketing communication components of the international logistics systems functioning definition. Determinant characteristics of the international logistics system elements were developed. These characteristics are based on the definition of intrinsic economic compliance of the international logistics system elements, determinant characteristics of these elements and features of the system functioning in the conditions of global marketing interaction. The formation of transnational logistic networks and the marketing communications international systems on the integrative principles allows using the maximum potential of global competitive advantages to the full extent. The generation of competitive advantages happens thanks to the coordinated activity of the international virtual logistic operators 5PL class and innovative logistic accelerators. These operators quickly create high added value from export operations in the international marketing space. The author's interpretation of the international logistics system is offered. This system is a complex of interactions of the basic logistic elements in the international resource space. The international logistics system is characterized by speed and interactivity of communications, it provides the movement and integration of resource streams between the countries and their economic agents. This system generates the considerable volume of synergy marketing values which is directed to the target markets. The sequence of innovative logistic ensuring of international communication interaction of the partnership high-tech enterprises is expanded. This sequence displays functioning of an interactive global logistics system that allows offering a concept of global logistic innovation.
Authors and Affiliations
Serhii Kasian
Keywords
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