Masmedia Mithology (the Freedom is not to Think)
Journal Title: In Medias Res - Year 2017, Vol 6, Issue 10
Abstract
Uncritical vertical that centralisticly sets mithos instead of logos held itself to this post-modern era. XXI century delivered the new arenas of views, the new heroes of postmodern storytelling eros, and new smart tools as general medio-mythology unquestionable reality. Media-mythical experience formatted to bodriarical logic of that is true only what the media show. In that way there is a question of what happens to the man in the mass media hybrid relations in which he is less subject and more object of illustrative typified media models of postmodern posthumans. Media myths are the new temples, whose power is not questioned and is not in doubt. Identification with them is an upgrade of its imperfections or acceptance of mechanisms of prothetic effects as the concept of perfection. Giving birth to myth is burying the truth. About man.
Authors and Affiliations
Željko Rutović
Keywords
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