Matrix Factor Seed Bambang Lanang Business Strategies in Indonesia
Journal Title: Academic Journal of Economic Studies - Year 2017, Vol 3, Issue 2
Abstract
The purpose of this study is to establish the internal factors and external factors Bambang Lanang seed business in the village of Muara Muara Payang Payang Lahat District - South Sumatra - Indonesia. This research is a qualitative research. This research was conducted using primary and secondary data. Data were collected to analyze the Business Development Strategy Seed Bambang Lanang (Michelia Champaca L.) in the village of Muara Muara Payang Payang Lahat included primary data and secondary data. The population in this study is all members of the Group of Productive Purnomo totaling 47 people. The sampling technique used is samling saturated, because the population is less than 100 people, the technique of sampling taken are all members of a population of as many as 47 members of Productive Business Group (CTP) Purnomo in the village of Muara Muara Payang Payang Lahat regency. The analysis method used is the matrix of factors external strategy (EFE) and Phase Matrix Development Strategy Internal Factor (IFE). The results concluded that the appropriate strategy for business development is an aggressive growth strategy with the use of force to take advantage of opportunities through horizontal integration. Alternative business development strategies seed bambang lanang in the village of Muara Payang Muara Payang Lahat right there are four (4) is SO (Strength-Opportunity), ST (Strength-Treaths), WO (Weakness-Opportunity) and WT (Weakness-Treaths).
Authors and Affiliations
Trisniarty Adjeng Moelyatie, Omar Hendro, Dewi Susanti
Keywords
Related Articles
- EP ID EP178089
- DOI -
- Views 63
- Downloads 0
Nigeria’s Petroleum Subsidy: In Whose Interest is it?
Subsidy has been defined as any government intervention, in cash or kind, to private sector producers or consumers for which the government receives no equivalent compensation in return. Fuel subsidy has been a growing l...
Inflation Persistence in the West African Commonwealth Countries
The study examined the persistence of inflation in the West African Commonwealth Countries (WACCs). The methods used include the simple average method, the conventional unit-root test, the first coefficient of the autore...
Strategic Asset Valuation: A Model Including Asymmetry and Kurtosis in Its Distribution in Continuous Time
The valuation of real assets is a complex problem which influences the strategic decision making in companies, such as decisions to differing or selling a project. Uncertainty takes over the manager when defining the att...
Romanian Tourism as a Part of the European Union: Changes and Adaptations
The demand and the supply for tourism increased tremendous during the last ten years as a result of enlargement of leisure and free time availability, a growth in paid tourists packages, an increase in bought holidays us...
The Control of the Implementation and Management of European Funds
Effective implementation and management of European funds is of major importance for the new members of the European Union. Controlling these funds aims to increase the performance of their use. European regulations requ...