Matrix Factor Seed Bambang Lanang Business Strategies in Indonesia
Journal Title: Academic Journal of Economic Studies - Year 2017, Vol 3, Issue 2
Abstract
The purpose of this study is to establish the internal factors and external factors Bambang Lanang seed business in the village of Muara Muara Payang Payang Lahat District - South Sumatra - Indonesia. This research is a qualitative research. This research was conducted using primary and secondary data. Data were collected to analyze the Business Development Strategy Seed Bambang Lanang (Michelia Champaca L.) in the village of Muara Muara Payang Payang Lahat included primary data and secondary data. The population in this study is all members of the Group of Productive Purnomo totaling 47 people. The sampling technique used is samling saturated, because the population is less than 100 people, the technique of sampling taken are all members of a population of as many as 47 members of Productive Business Group (CTP) Purnomo in the village of Muara Muara Payang Payang Lahat regency. The analysis method used is the matrix of factors external strategy (EFE) and Phase Matrix Development Strategy Internal Factor (IFE). The results concluded that the appropriate strategy for business development is an aggressive growth strategy with the use of force to take advantage of opportunities through horizontal integration. Alternative business development strategies seed bambang lanang in the village of Muara Payang Muara Payang Lahat right there are four (4) is SO (Strength-Opportunity), ST (Strength-Treaths), WO (Weakness-Opportunity) and WT (Weakness-Treaths).
Authors and Affiliations
Trisniarty Adjeng Moelyatie, Omar Hendro, Dewi Susanti
Keywords
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