Maximization of the banking business value as a key criteria for the assessment of the efficiency of banking management
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2018, Vol 3, Issue 3
Abstract
The article proposes practical mechanisms for improving approaches to managing and assessing the value of banking business from the point of view of a key criterion for assessing the effectiveness of bank management. Advantages over alternative methods of managing the company and individual business elements are noted. It is shown that the management of a commercial bank is the management of portfolios of clients and brands of a commercial bank in order to maximize the value created by these portfolios. The most important elements of the commercial bank product management system are identified, the main purpose of which is to create value. The listed key competencies and competitive advantages for the successful integration of the bank's business processes with the client's business processes. It is shown that the development of banking business in Ukraine requires the transition of management to new management.
Authors and Affiliations
D. GRYDZHUK
Keywords
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- EP ID EP362625
- DOI 10.5281/zenodo.1245527
- Views 96
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