Measurement of Customer Satisfaction of Different Mobile Operators in Bangladesh; a Study on Bangabandhu Sheikh Mujibur Rahman Science and Technology Univeristy, Gopalganj, Bangladesh.
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 3
Abstract
The Mobile Market Is One Of The Fastest-Growing Markets In The World Economy. The Competition In This Sector Has Become Very Intense And The Companies’ Need For Survival, In These Very Difficult Conditions That Dominate In This Sector, Force Them To Search For Ways To Attract And To Retain Customers. Every Company Wants To Stay In The Mind Of Customer By Creating Customer Loyalty. Customer Satisfaction Is One Of The Factors For Achieving This Aim. The Objectives Of This Research, Is To Capture The Present Situation With Regard To The Satisfaction Of Mobile User On Bangabandhu Sheikh Mujibur Rahman Science And Technology University, Gopalganj, Bangladesh. There Are Different Factors Which Affect The Customer Satisfaction. This Research Aimed To Find Out Critical Factors Which Mostly Influence The Level Of Satisfaction Of The Mobile Phone Users In University Student Of Bangladesh. Data Were Collected Through A Questionnaire Survey Form A Diversified Representative Sample. The Results Indicate That Network Coverage, Internet Offer, Tariff Offer Are The Main Factor For Affecting Customer Which Helps To Retain The Customer And To Create Customer Loyalty.
Authors and Affiliations
Tapas Bala, Imran Hossain, Dr. AKM Golam Rabbani Mondal
Keywords
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- EP ID EP409920
- DOI 10.9790/487X-2003033847.
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